The Theory Of Personality A Psychoanalytic Theory

Freud developed a theory to describe the structure of personality called a psychoanalytic theory. This theory suggested that personality consists of the interaction of three component parts of personality and the mind: the id, ego, and superego. These three components are separate, but work together to make up the self. Each of these are important when it comes to development, and they are all a part of everyone. However, even though these components are at work in everyone, one may be more prominent in one person than another. It is important to understand what each of these components mean. The Id The id is the unconscious and impulsive part of the inner self. The id reacts directly and immediately to the instincts. The id wants†¦show more content†¦Reality often will prevent the self from being able to reach the demands of the id right away. For example, it is not always possible for someone to eat when we they hungry, do to class, work, they are in the car, etc. Since the id is not affected by reality, Freud had to propose a second component of personality, which would be the ego. The Ego Freud refers to the ego as â€Å"that part of the id which has been modified by the direct influence of the external world.† The ego works in order to balance between the unrealistic id and the objective, real world. It referred to as the ‘decision making’ component of personality. While the id is unreasonable, ideally the ego works by reason. This means that the instinctive feelings are controlled, so that the safety of the person is ensured. Essentially, the ego often has to compromise or postpone satisfaction, in order to avoid negative consequences. However, the ego does not have a major concept of right or wrong. It simply makes decisions and keeps the self safe. The idea of right and wrong comes in with the superego. The Superego The final personality structure that is developed is the superego. The superego combines the values and principles of society, which are most likely taught by parents, teachers or other influence people in someone’s life. The superego will develop around the age of 3-5; during the phallic stage of psychosexual development. The superego consists of two

Essay on The Power of the Piano - 1448 Words

What can appear to gleam and reflect such beauty and craftsmanship yet can be handled by a three year old. It’s sound so pure by a touch of a finger has been in existence for well over a hundred years and is the foundation for creating music. It’s black and white keys produce sounds when played correctly that can bring tears to one’s eyes, touch your heart and soul, bring hope, or even joy and laughter to an event. All of this power†¦ lies in the piano. The piano from its creation to this very second had transformed the world of music no matter what class, talent, and ability. To start off, the word piano is derived from the Italian word â€Å"pianoforte† which means, â€Å"quiet† and â€Å"loud† respectively (â€Å"Pianonet.com†). These words relate to how†¦show more content†¦Iron frames which were more durable for then the prior wooden frames. The piano’s range of notes and sound quality would continue to increa se as time went on. So how do we differentiate between the different types of pianos? It’s not about the outside but the inside we’re always told that counts. The frame more importantly the strings on a grand piano, are horizontal (Piano Play It). The strings on the inside go away from the keyboard. The other main subcategory for pianos is Upright pianos. These pianos strings are construed like their name, horizontally and so is their frame. This arrangement of the strings makes this piano the most compact of traditional pianos (Piano Play It). In addition to your traditional pianos, as time went on the piano would diversify even more. This paper would be over twenty pages longs if I broke each one of these down but here are a few. There is the electric piano, which utilized electromagnetic pickups, and these pickups sense vibrations and magnify and modify the sound the strings when hit by pressing any key on the keyboard. You find these pianos still used a couple hu ndred years late by many RB and Jazz Artist. The toy piano, which is really a miniature, sized piano, was invented by a 17 year old in 1872. All of this before the 20th century when we see the emergence of keyboards†¦ which I will discuss later (Piano Play It). Pianos have transformed music by transforming itself over the past 300 plusShow MoreRelatedMusic s Power : Doc s Piano904 Words   |  4 Pages Music’s power is usually described as being able to instill an emotion in its listeners. But music comes to mean even more in The Power of One. It represents someone’s spirit - Doc’s. The music he creates is a metonym for his thoughts and inner spirit. Music, especially Doc’s piano, is a physical representation of his life and spirit, revealing music to be the force that Doc uses to communicate and connect with the rest of the world. Doc loves music, but this love extends from mereRead MoreAnalysis Of The Poem Piano 979 Words   |  4 Pages D. H. Lawrence s poem Piano shows the power of both music and memories. The poem was published in 1918 after his mother s death in 1910. This lyric poem takes a journey through the feelings Lawrence has when listening to a song that surfaces memories of his childhood. The title is fitting because the piano serves as a catalyst in both the present and the past to guide the speaker. The title word piano is used in each quatrain and progressively becomes more imposing in context. In the firstRead MoreSummary Of The Piano Lesson 1750 Words   |  7 PagesIn August Wilson’s The Piano Lesson, there are multiple characters that struggle with things that happened in the past. Bernice Charles is often shown fighting with her brother, Boy Willie, over selling the piano that has carvings of their family’s history, which is very valuable to her. Another thing Bernice fights is her family’s history as slaves and this is shown through her daughter’s lack of knowledge of her family’s history. She says she does this to keep her daughter safe because those whoRead MoreThe Physics of Piano1027 Word s   |  4 PagesOne of the most common musical instruments in many homes is the piano; and most people have the opportunity for even a few lessons in their youth. However, despite the simplicity of its lines and keys (88 keys), 2-3 pedals on the modern piano, and either upright (vertical) or grand style (horizontal), the physics of the piano are both interesting and complex. The modern piano is a descendent of the harpsichord, which used a plucking technique much like that of plucking the strings of a harp orRead MoreThe Visitor Commentary Essay1125 Words   |  5 Pagesthrough the vivid experiences of the first person narrator instead of the visit of a piano tuner, the inferred visitor in the title. Utilizing the narrator’s impressions, Ruark portrays the ‘blind’ (l. 1) piano tuner in the first lines as a frail, vulnerable, dependent person, ‘holding the arm of his helper’ (l.1). Although ‘He hesitates at first’ (l. 1), the narrator notices the almost magical transformation the piano tuner undergoes—his helplessness is replaced by grace and agility as ‘his handsRead MoreMy Relationship With The Piano1410 Words   |  6 Pagesbeen tied to the piano in some shape or form. I can remember the first notes I ever produced. They came from a large Cable upright piano that had sat unused and out of tune for decades. The notes it made had were all slightly wrong, and had a sickly sweetness that clung to the air. From my early childhood and on my relationship with the piano consisted of nothing more than fleeting encounters. Some days I would sit down and simply play notes I thought sounded nice, but mostly the piano acted as a de corationRead MoreSummary Of The Piano Lesson Essay1733 Words   |  7 Pages In August Wilson’s, The Piano Lesson, there are multiple characters that struggle with things that happened in the past. The character Bernice Charles is often shown fighting with her brother over selling the piano that has carvings of their family’s history, which seems to be very valuable to Bernice. Another thing Bernice fights is her family’s history and this is shown through her daughter’s lack of knowledge of her family’s history. She says she does this to keep her daughter safe becauseRead MoreAnalysis Of Wilson s The Pittsburgh Cycle 1691 Words   |  7 PagesConsisting of ten plays which are each dedicated to a different decade, August Wilson’s The Pittsburgh Cycle sketches the African-American experience in the 20th century. As the second and fourth plays of the series, Joe Turner’s Come and Gone and The Piano Lesson both explore African-American identity and inheritance in the first half of the 20th century. Wilsonâ€℠¢s two plays embody a feature different from the naturalistic or realistic plays of the Bourgeois Theatre. As is said in the American essayistRead MoreCase of Steinway Sons1640 Words   |  7 Pagesknown for his technical excellence in piano production. It is a 140 year old company, and has been recognized as a leader in the market for high quality grand pianos. The primary problem facing Messina and Kirkland is whether they should continue producing high-end, top quality vertical and grand pianos or pursue a more aggressive plan, including the mid-priced line of Steinway pianos. Does it make sense to sell a mid-priced line of vertical and grand pianos? Another factor that they must takeRead More Beethoven Essay886 Words   |  4 Pagesof classical music. Perhaps no other composer in history wrote music of such inspiring power and expressiveness. His influence on the last 150 years of music is unequalled. Beethoven was born in Bonn, Germany in 1770. His father, a music enthusiast, dreamed of molding his son into the next Mozart. Beethoven never showed the impressive characteristics of Mozart, but he was unusually talented, learning the piano, organ and violin at a very early age. At 14, he was already skilled enough on the organ

Love Jones Review free essay sample

The consummate ladies man, Darius silky smooth presentation romises more sell than substance. And Ninas recently Jilted heart isnt looking for anymore of loves kind of trouble. love Jones begins with Nina and her good girlfriend Josie Nichols (Lisa Nicole Carson) packing up whats left of Ninas disappointing relationship. Fearful that the scars left from this failed romance may be too deep for her to heal, Josie takes her to a night-time poetry-slam at the Sanctuary, where she encounters Darius for the first time. The Sanctuary is the local haven where poetry is the prime draw, and a favorite night spot for Darius and his friends Savon Garrison (Isaiah Washington), Eddie Coles Leonard Roberts), Sheila Downes (Bernadette Clark, and Hollywood (Bill Bellamy). The romance dies between couples, we overhear Darius telling his friends from his intellectual set, because theyVe (people) given up on the possibility of it. In an awkward introduction at the bar, Nina catches Darius off-guard and, uncharacteristically, he fumbles and spills his drink on her. He recovers minutes later when called to the stage to recite one of his poems. He makes the most of the moment by calling his sensuous creation A Blues for Nina. Flattered but embarrassed, she informs him in front of his friends that there are opics for poetry other than sex. When he asks her to name one, she writes the word love on his hand. Everyone is impressed; particularly Darius. Darius runs into Nina at a record store managed by his friend, Sheila. She is there because she has Just been fired from her Job as a photographers assistant and desperately needs to hear the Isley Brothers. When Darius approaches her, she acts as thought she vaguely remembers his name. Darius seizes the opportunity though, by playing her a tender rendition of Parkers Mood. While Nina remains unreceptive at that point, she finally buckles and agrees to a date when Darius ppears, unannounced at her door presenting the very CD she had been looking for at the record store. He bribed Sheila so he could get her address and phone number off of the check she used to pay for a CD. His persistence pays off when a romantic statement l Just want to come up and talk leads to a passionate night at her apartment. The next morning, Darius and Nina confide in their respective friends Savon and Josie that, in spite of the incredible sex, It aint no love thing, they Just kickin it. Unfortunately, these two individuals arent exactly the best advisors they could have ound Josie is way down on men and lives her life vicariously through Nina, and Savon is mired in the problems of his eight-year marriage (his wife left him and took their son). But Darius is getting interested. He even reveals to Nina the sacred location of the Batcave (his apartment), where some interesting foreplay ensues when she whips out her camera and tells Darius to take off his clothes. The romance advances. Then, out of the blue, Marvin Cox (Khalil Kain), Ninas former fianc ©e, shows up asking her for a second chance. At Josies suggestion, Nina uses the offer to test Darius: Will he be Jealous, or coolly let her go? Darius pretends not to care, of course, and Nina moves to New York to see if she should resume her relationship with Marvin. Inevitably, Marvin and Ninas differences are irreconcilable, and Nina returns the engagement ring and then heads back to Chicago. Hoping to reconnect with Darius, Nina and Josie go to the Sanctuary, to no avail. Darius has settled down with a new girlfriend, Lisa Oacqueline Fleming). Enter, Hollywood, whose friendly competition with Darius enables him to sense a prime opportunity for one-upmanship. Wood stops by the portrait studio where Nina now works to cheer her up. Tensions run high when Wood brings Nina to Sheilas house for a party that he knows Darius will be attending. Nina, feeling like a pawn in a bad game of male egos, asks Wood to take her home. He refuses and Darius comes to her rescue. Its their first meeting since she went to New York. She confesses she still has feeling for him, and he assures her that Lisa means nothing to him. Swooning, they make up and head for a date at the famous Blackstone Hotel. There, legendary Chicago DJ Herb Kent is hosting a steppers ball, featuring the inimitable dance style popular in Chicago. On the floor, Nina and Darius become a eam again. The fire is relit as they complete the evening with a wet, but romantic walk around Buckingham Fountain. Nina starts to inherit habits from Darius and vica versa. She starts smoking and develops a love for poetry. In return, he develops an eye for photography. But soon after their reconciliation everything starts to crumble. Nina finds Lisas telephone number around Darius apartment, and he gets the occasional Sam call that takes him out of the room. The issue of distrust rears its ugly head. Darius tries to smooth things over by whipping out her camera and telling her to take her clothes off, as she id in an earlier scene. But it is too late. Come get your things from my apartment why would you be with someone you dont trust? The scene ends with Nina returning the key. Because of a Job offer from Vibe magazine in New York, Nina decides to move. Josie, serving as a reluctant Cupid, intercedes by telling Darius of Ninas plans. He takes the cue and makes a gallant but futile effort to talk to Nina before she leaves. A year later, his book has been published, her career is off and running and Nina has been sent to Chicago to shot a Michael Jordan layout. Looking in vain for Darius t the Sanctuary, Nina takes the stage to recite a poem of her own. Startled, Darius turns and listens to her recital, which is about love remembered. Funny what you can do in front of a room full of people, she says, and cant do in front of one person. The movie ends with Nina leaving the Sanctuary and seeing Darius outside. Darius starts off by saying, Longtime no see. I enjoyed your poem. Nina, there have been mistakes on both sides and I apologize for my part. I want to put the past in the past. Once again your timing couldnt be worse you always want what you want hen you want it why is everything so urgent, Nina says. Nina, this here, right now, at this very moment, is all that matters to me. I love you and thats urgent like a mother fucker. love Jones shows that love can be inconvenient. It encourages everyone to approach love the way Nina and Darius do scared, awkward, and even sometimes alone. Theres the obligatory handful of tragic misunderstandi ngs, prideful arguments, over-orchestrated sex scenes, and betrayal and reconciliations. ove Jones steps back, allowing its characters to closely examine what is happening to them. They analyze their own instincts; wonder about each others feelings and even plot little traps to reveal the others true intentions Nina and Darius relationship is built upon the use of some key things: sex and sexual invitations, pick-up lines and relationship openers, music and poetry, the actions of all the movies characters, friends being confidants and advisors, and the use of Baxters techniques to acquire information about the relationship play vital roles. Their relationship proves that the movement in and out of the interaction stages is not set in stone. The stages conform to your situation. Nina and Darius seem to ollow this type of pattern: initiating, experimenting, intensifying, terminating, experimenting, intensifying, integrating, bonding, stagnating, terminating, and initiating. They are also struggle with the roles society has laid out for women and men. And are both trying to fgure out how to play without getting played. Theyre both secretly wondering how you get beyond playing and move on to the love. When youre in your twenties, as Nina and Darius were, loving someone outside your friends and family can seem like a task for Mother Theresa. We twenty- somethings have been unleashed from our parents and the chances to experience exual encounters of all sorts are numerous. But flirting and playing is one thing. Building relationships with the human objects of our desires is a challenge that many of us fail at miserably. At one point in the movie, Darius asks his married friend Savon if he believes in the concept of soulmates. Savons response is that it depends on what day you ask him. Youre with who youre with, he says. Love and marriage are pretty much what you make of them. love Jones doesnt fully answer the soulmate question. In the end, we are only promised that Nina and Darius will be together as long as their belief in he possibility of romance lasts. eeting in a bar, the reluctant coupling, the Jealously and conflict, even a mad rush by one lover to stop the other from leaving on a train. love Jones showed me that there is Just no way around it: Love between a man and a woman is hard work. A conscious effort to relate to the opposite sex is whats needed if were going to get the satisfaction we crave from that someone special. Our twenties can be about a lot more than simply getting our groove on. We can build lives with people while we are enjoying the fresh experiences we are having in our y outh.

TV Advertising as the Most Appropriate Communication System

Introduction Advertisement is for publicity and transmits messages through a wide variety of media. Media space and time depend on the target audience in mind. The advertiser has control over what the audience perceive and interpret the message. All the advertisements are subject to strict control and even government intervention. Legal, decent, honest, fruitful is the slogan of the advertising industries watchdog (Zacher 191).Advertising We will write a custom term paper sample on TV Advertising as the Most Appropriate Communication System specifically for you for only $16.05 $11/page Learn More Advertising is non-personal and involves mass media communication of messages to large numbers of people at the same time. Although advertising expenditures can be very high especially in the case of consumer goods and services, the cost of reaching a vast number of people is often far cheaper than other promotional means. There is little tangible difference bet ween service providers and service offerings within a particular market sector since advertisement play a fundamental role in differential and positioning products and services. Thus, adverts are an extremely powerful tool for developing strong brand and organizational image. They create awareness and stimulate demand and successful underpins (Zacher 160). One of the key tasks facing advertising firms is the selection of appropriate media for advertising and other forms of communication. The choice of media depends on the available budget, target audience, level of coverage required, exposure, frequency, cost effectiveness, and the desire to impact. The forms of media are television, newspapers, magazines, cinema, radio, and outdoor. Media planners are responsible for planning the time of the campaign. Advertising agencies and medium buying service are creative and careful planners of the schedule in order to communicate the right message through the most effective medium (Howe 8). Problem Statement A company is planning to launch a new product on the nutritional food for young children aged 2-4 years old. The company wants to use TV advertisements, magazines, point of purchase materials and products, and packages to teach the target audience about the risks and safe usage conditions of their product. General objective The general objective of this study is to establish the most appropriate system to communicate to the mothers, fathers and grandparents of the children about the product in a manner that they can get attracted. The study will fulfill the objectives such asAdvertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Find out the effectiveness of the communication objectives of the advertisement Find out if the target audience has received the message Find out if the audience has received the right message Find out whether the budgets observance Justification of the study There are many ways to evaluate the results of communication, but there are many difficulties associated with measuring effectiveness of the communication. Communication elicits a response, prompting trial of purchase of a new product. Consumers surrounding is full of distractions hence not able to understand or concentrate on the message conveyed. Literature Review Central to good communication is the need to transmit messages appropriately. Communication creates so much room for misinterpretation or misunderstanding at any given situation. The person sending the message must have a clear decision idea of the objective of the communication. If it is not clear at the beginning, the communication process is already in charge of breaking down. The sender must be certain that it accurately conveys the words they originally intended. Communication process discourages interruption of the audience by noise and family conversations options (Seller 153). The receiver of the mes sage can affect the accuracy of the message by his believes, attitudes, and misconception, for example, family conversations option of reading a book or newspaper, adverts noises arises from the editorials intensity, photograph, and other advertising reports which compete for the readers attention. The feedback is through personal conversations and negotiations. It takes a longer time to measure the effectiveness of the communication by monitoring increases in sales and responses of customers during sales. The information communicated is very sensitive since it concerns products of young children of age 2-4 years. Therefore, the advertiser should very careful (Allen 8). Methodology This study is in the target markets and homes where there are large numbers of consumers. Data collection The data is from the focus groups, a panel of consumers, and a panel of marketing experts. Face to face, interviews, and questionnaires are the methods to use. The data reflects the product of the com pany in the views of the consumers and experts on the product.Advertising We will write a custom term paper sample on TV Advertising as the Most Appropriate Communication System specifically for you for only $16.05 $11/page Learn More Sampling technique To get more relevant and high quality data, emphasis are confined to the mothers, fathers, and grandparents since they are more likely to feel the impact of the risks and benefits of the product. Systematic sampling technique is most appropriate since all the subjects of the study are inaccessible. This probability technique must avoid biasness. A maximum of five thousand people have a chance of selection for the study. Project output This study aims at coming up with the recommendations to help the parents and guardians to be aware of risks when using the product and to provide clear guidelines on the usage of the product. This helps them to have the confidence of purchasing that product. The study will aim at attracting and creating awareness of the product. Data analysis The respondents’ answers or responses are prepared to avoid the errors and omissions that affect the overall analysis. Analysis techniques make the study more understandable by everyone. Tables, graphs and numbering display the analyses in an easier way to read and interpret. Time schedule Activity Period (weeks) When to be conducted Development of proposal 3 June, 2011 Development and plotting instruments 1 June, 2011 Pre-testing 1 July, 2011 Data collection 4 July-august, 2011 Data organization, analysis, and interpretation 2 August, 2011 Typing, editing, report writing, and submission 1 August, 2011 Works Cited Allen, Chris. Advertising and integrated brand promotion. New York: Cengage Learning, 2008.Print. Howe, Katherine. Understanding advertising: History, persuasion techniques, mass media, target audiences, Ad creation. Wako, TX: Prufrock Press. 2000. Print. Sellers, Nancy. Advert ising techniques and consumer fraud, Volume 8. New York: Gregg Division, McGraw-Hill. 2010. Print. Zacher, Robert. Advertising techniques and management. Harrison City: R.D.Irwin, 2009. Print.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This term paper on TV Advertising as the Most Appropriate Communication System was written and submitted by user Marco U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Air Pollution in Almaty Essays

Air Pollution in Almaty Essays Air Pollution in Almaty Paper Air Pollution in Almaty Paper who gave Very different answers. In the beginning of the survey, the Interviewers elicited from the respondent information about their driving habits and their vehicles as well as the degree to which air pollution bothers them. Then it was necessary to convey to the respondent a great deal of information about the pollution fees: information about the features of the basic plan, such as the technology and uses of the revenues. In order to keep the respondent engaged in the interview process, resented this information to respondents in questions of the form, Suppose dirty cars paid a higher rate than cleaner cars. Would you be more or less likely to support the fee policy? Structured interview were carried out to gain a more qualitative picture of the current situation of the transport system and air conditions in the city. The results of the questionnaires are presented first, followed by the quantitative results of the structured interview. Questionnaires were distributed among 20 students from SKIMP, who have cars, from September 25th to October 14th. Ten of the participants are male ND ten are female. All participants ranged from 18-22 years in age. In the survey there were 6 closed questions with multiple choice answers, but to know the individual approach of the person I made the last choice as your answer to the most questions. So the first question was: Are you satisfied with the condition of air in Alma? 63 % of students answered that they were not satisfied, while the rest answered yes. This proves that most Of people recognize their home air quality problems. The second question was about what is the major cause of air pollution in Alma. The majority of exponents (78%) agreed that vehicles contribute to pollution and that vehicle emissions are harmful to human health. The third question was: Do you see any success in implementation of transport programs to reduce air pollution in the city? Opinions were divided equally. Less than 50 percent agreed, but 54 percent of students claimed that the entire available budget didnt return to the public. The fourth question was about the cause of failure of these programs. Approximately 52% do not believe that taxes are spent wisely, 30% of respondents considered that the cause of this were corruption r stealing government money by civil servants, and 18 % of respondents answered that they did not think about it before and they do not care about it . The fifth question: M/hat must be done to make the ecological situation of Alma better? There must be much more green plants in the city (36%). The number of cars must be reduced (24%). The traffic must be limited (20%) We can do nothing already (13%). O not know (7%). The sixth question, can you use public transport as an alternative to using private car? 87% of students said no, the rest yes. It is obvious that there are no good alternatives to using ears. People are selfish and for them comfort comes above all else. However for the same question but with addition point, the results of answers were definitely different. Can you use pu blic transport as an alternative to using a private car? (if government improves the condition of public transport, and the prices increase, because of the cost of changes in quality) 72 % answered no, the rest responded yes. As internet makes our life easier to communicate, I conducted the flogger interview by asking questions related to my topic to Alma Deputy Akin (Mayor) Victor Telephoned. Victor Telephoned is a Deputy Akin of Alma since April 2008. He is at age 63 and has 44 years of work experience in building and construction management. First of all, I sent him a letter where I introduced myself and briefly explained my reason for writing. Then I asked interesting questions related to my topic. The office of Deputy Mayor quickly sent some answers to my questions. However in my opinion answers were quite formal. The first question was concerning the increasing number of cars in the city. There are currently more than 500,000 vehicles registered in Alma. What actions have been ken by local authorities to reduce this number? Doltishness answer was that on 1 July 201 1 the government of Astrakhan established preferential tariffs on the import of cars by individuals for personal use. In other words, the new law indicates that taxes on import cars have been increased. And certainly it leads to decreasing number of import cars. Then interviewee answered on the second question that was about new transport programs in Alma. Telephoned responded that they strengthened control over the quality of motor fuel, emission standards and technical inspection of vehicles ND improved transport infrastructure to reduce automobiles burden on the city. He stated : In the last 3 years alone, 7 new interchanges, tunnels, and the first section of Eastern bypass were built. And works in these directions will continue. When Telephoned was asked a question about the quality of air in the city, he explained that they plan to purchase 200 modern trolleybuses, launch a large-scale project on creation of light rail system through a mechanism of state- private partnership. In addition, the interviewee showed his strong position in favor of using natural gas by transport vehicles: There are 200 uses working on compressed natural gas, 50 of which serve the city routes have been already purchased. After this response, I was most concerned about the use of natural gas instead of diesel fuel. So the next question was how they plan to implement this transport strategy. The mayor explained that the mayors office intends to economically encourage owners Of private cars to use natural gas. He stated: Legal persons, buying gas instead of diesel fuel pay half less. One can count himself: the cost of using gas is 14. 85 tinge per one km. At the same time at using diesel fuel one has to pay 24. 4 tinge, and 29 tinge if your car works on gasoline. Obviously, the natural gas has advantage. However Alma has a weak transport policy which favors automobiles rather than public transport. And it is clear that if people used their cars less this would help to prevent the greenhouse effect. So the next question I asked the deputy akin was when conditions of the public transport will improve. Because it is no secret how many problems drivers of private passenger vehicles make on the roads. In addition, there are still a lot of complaints about the quality of passenger service, rude inductors and the unsightly appearance of the buses. On this question the mayor claims that Traffic Police Department of Internal Affairs regularly conduct raids to detect and prevent violations of passengers and traffic rules by drivers of public transport. By finding facts police impose administrative fines, and not only for drivers but also for managers and executives of enterprises and carriers. Road safety engineering courses and customer service trainings are held daily with the drivers of public transport in the city. In conclusion, despite intense regulatory efforts to reduce vehicle emissions ever the past twenty years, emissions from vehicles continue to be major source of air pollution problems in the financial capital of Astrakhan. By surveying local people from Alma about vehicle pollution, it was clear that people who have become too reliant on cars can cause many problems. Moreover, what Object to is that the view Of Deputy Mayor about success the implementation of transport strategies particularly does not coincide with opinions of students. However, it is important to mention that the levels of us port transport strategies by students were significantly affected by the design features of plans. The survey results clearly indicate that good structured transport strategies and introducing pollution fees on motor vehicles in Alma can attract majority public support. The results also indicate where support and opposition to these plans may be found to aid in targeting publicity and informational campaigns. Finally, I think examination of these statistical results may be useful in the development of pollution fee programs to present to the public. Chapter 5 Conclusion The main objectives Of this project were to discover the causes Of a weak transport policy in Alma. As was described in survey chapter, research indicates that urban planning is a new trend in city programmer, which will help to develop Alma as a multicultural city and thus to reduce travel distance. These programmer also include buses working on gas and blouses. However, there is a concern over whether the political power will be strong enough to implement this long term task. By surveying local people from Alma about vehicles pollution, it was clear that people became too reliant on car that can cause many problems. Moreover, the view of Deputy Mayor about success implementation of transport strategies particularly does not coincide with opinions of students. However, it is important to mention that the levels of support transport strategies by students were significantly affected by the design features of plans. Reading different articles found out that road pricing is an essential part of any solution. Take for example case in London, congestion charging was introduced in order to reduce traffic congestion, and despite some weaknesses and high costs the scheme has achieved its main targets reduce of air pollution. Second solution is the development of strong public transport as an alternative travel mode to the car. And third solution is investment of all venues from the pricing scheme in the transport sector. However, Alma is an city from developing economy, the implementation of road pricing in a city with poor public transport and a bureaucratic and ineffective taxation policy would not bring desirable effects in congestion and urban pollution reduction problems. Therefore all we need to do to reduce the problem is simply to be less wasteful. People can make less air pollution just by doing every day small things like drive less, more walk or use the bike. One can say it will definitely improve the protection of the environment as well as human health.

2015 SAT Scores By State

2015 SAT Scores By State    Approximately 1.7 million students took the SAT in 2015 and the test scores varied greatly according to things like gender, ethnicity and even household income. (If you want to see that report, you can check it out here.) Its interesting, however, to see how students fared on the SAT according to their home state. The data below represents how students fared on the exam in  your  neck of the woods.   SAT Score Note Currently, the  Redesigned SAT uses a scale with a high of 1600. There are two chief areas that receive a score out of 800: Math and Evidence-Based Reading and Writing. Those two scores are added to get the total.   Please keep in mind that the scores reported in 2015 (those below) are based on the former SAT scoring scale, which had an absolute maximum of 2400. The former test added the Writing, Mathematics and Critical Reading sections, which had maximum scores of 800, to achieve a total score out of 2400. The national average in 2015 was a 1497, so as you can see, many states outperformed the average by significant numbers. Overall:  1497Critical Reading:  495Mathematics:  511Writing:  484 2015 SAT Scores By State State Average SAT Score Out of 2400 Critial Reading Score Mathematics Score Writing Score Alabama 1616 545 538 533 Alaska 1494 509 503 482 Arizona 1552 523 527 502 Arkansas 1688 568 569 551 California 1492 495 506 491 Colorado 1736 582 587 567 Connecticut 1514 504 506 504 Delaware 1368 462 461 445 District of Columbia 1313 441 440 432 Florida 1434 486 480 468 Georgia 1450 490 485 475 Hawaii 1472 487 508 477 Idaho 1372 467 463 442 Illinois 1802 599 616 587 Indiana 1473 496 499 478 Iowa 1755 589 600 566 Kansas 1748 588 592 568 Kentucky 1749 588 587 574 Louisiana 1675 563 559 563 Maine 1392 468 473 451 Maryland 1462 491 493 478 Massachusetts 1552 516 529 507 Michigan 1788 594 609 585 Minnesota 1778 595 607 576 Mississippi 1713 580 563 570 Missouri 1777 596 599 582 Montana 1655 561 556 538 Nebraska 1755 589 590 576 Nevada 1458 494 494 470 New Hampshire 1566 525 530 511 New Jersey 1520 500 521 499 New Mexico 1623 551 544 528 New York 1469 489 502 478 North Carolina 1478 498 504 476 North Dakota 1791 597 608 586 Ohio 1657 557 563 537 Oklahoma 1693 576 569 548 Oregon 1546 523 521 502 Pennsylvania 1485 499 504 482 Rhode Island 1472 494 494 484 South Carolina 1442 488 487 467 South Dakota 1753 592 597 564 Tennessee 1723 581 574 568 Texas 1410 470 486 454 Utah 1708 579 575 554 Vermont 1554 523 524 507 Virginia 1533 518 516 499 Washington 1496 502 510 484 West Virginia 1501 509 497 495 Wisconsin 1771 591 605 575 Wyoming 1737 589 586 562    Should You Take the SAT?   If your SAT scores were significantly lower than those reported by your fellow test-takers, perhaps it would have been better for you take the ACT exam. Although they are both college admissions tests, they differ greatly in both the content, and strategies you should use while studying and taking the tests. Heres a simple, ten-question quiz to help you determine whether or not you may fare better on one or the other.   How to Prepare for the SAT So, you took the quiz and realize that you did, indeed, take the correct college admissions exam. The bad news? You did not adequately prepare for this bad boy, so you did not get the SAT scores that you were really hoping to achieve. Well, here is some good news for you. A little bit of prep work goes a very long way when it comes to SAT prep, and you can choose a variety of ways to get ready. Here are a few of the best ways to get studying so that next time around, you do not get a bad SAT score. The Best SAT BooksSAT Tutoring OptionsSAT Apps Worth The DownloadFree SAT Practice Tests

International Human Rights Law Essay Example | Topics and Well Written Essays - 2750 words

International Human Rights Law - Essay Example The concept of international protection of individual rights was expressly recognized in the San Francisco Conference (1945). The United Nations Charter also imposed human rights obligations on all member states, pursuant to which the General Assembly approved the Universal Declaration of Human Rights (1948). These international documents show the desire of the international community to recognize individuals as partial subjects of international law. Although the Universal Declaration is not a legally binding document, several states have voluntarily included in their national constitutions and domestic legislations most of its provisions. The Nuremberg trials and the Genocide Convention have uprooted the idea that a government could do its wishes to its citizens within its jurisdiction. Significant progress was made in direct and effective protection for the individual, his status and legal personality, legalising human rights and basic freedoms through the adoption of international and regional conventions and mechanisms for the purpose and allowing the individuals to file claims and complaints in the case these conventions were violated. Because international human rights law refers to the basic rights owed to individuals by states and consisting of civil, political, economic, social and cultural rights of a particularly high intensity1, human rights law is unique in international law in its emphasis on the individual. The obligation is owed not to the national government but to the individual who is increasingly granted access to tribunals, domestic, regional and international, for the enforcement of these rights. The international community now has legitimate concern for the treatment of the individual and the latter is no longer under the exclusive domestic jurisdiction. According to David Little, "Human rights are the basic rights and freedoms to which all humans are considered entitled: the right to life, liberty, freedom of thought and expression, and equal treatment before the law, among others. These rights represent entitlements of the individual or groups vis--vis the government as well as responsibilities of the individual and the government authorities. Such rights are ascribed "naturally", which means that they are not earned and cannot be denied on the basis of race, creed, ethnicity or gender."2 International human rights law aims primarily to protect individuals and groups from abusive action by states and state agents.3 International human rights law treats the state as the principal threat to individual freedom and well-being.4 Some acts are so defined that they constitute human rights violations only if they are committed by state agents or in their conspiracy or complicity.5 There are some acts constituting human rights violations result to individual responsibility6 and other acts7 constituting crimes under international law. Human rights provides a universal paradigm of dignity for the human person. The 1966 International Covenants (1. On civil and political rights, 2. On economic, social and cultural rights 3. On collective rights)8 provided international standards which allow for cultural and religious diversity. The three instruments adopted by the General Assembly on

Antibody mediated hypersensitivity is clinically more significant that Essay

Antibody mediated hypersensitivity is clinically more significant that cell mediated hypersensitivity. Discuss - Essay Example Immune system was initially separated in two branches. These were cellular immunity and the humoral immunity. The protective immunization function is found within the humor, serum or the cell-free body fluid, while the protective functions of the immunization was based in cellular immunity. The helper cells or the CD$ cells give protection against many pathogens. The Cytotoxic T cells lead to death through apoptosis without the use of cytokines, thus for the cell mediated immunity cytokines might fail to be present. Anabolic steroids are made up of some performance- enhancement drugs. These drugs do the mimicking of the testosterone inside the body and, therefore, facilitate performance by enlarging the muscle cells. These drugs if used inappropriately or at high doses or without supervisor they may cause irrational and erratic behavior and a wide range of adverse effects. Performance-enhancing drugs are used by bodybuilders, and by people of different age, right from middle-school to college students and old athletes. Anabolic steroids increase the protein production hence creating building blocks for bones, muscle cells, and body tissues. The main, side effects of the anabolic steroids is the androgenic effect, and its effect in damaging the liver (Benjamin 3). Androgenic response increases the male features like secondary characteristics, which normally come, up due to androgenic steroids. Medical indications in this case are due to inadequate production of testosterone within the body. The liver damage on the other side is influenced by the direct effect of oral steroids that gives the liver a hard time to metabolize. For many years, wise physicians have come to the realization that many human diseases could be understood as pathophysiology or a disordered physiology. In medicine, pathophysiology is one of the branches

The two pairs of lovers in Much Ado about Nothing Essay Example for Free

The two pairs of lovers in Much Ado about Nothing Essay Much Ado About Nothing, written in 1598 and set in Messina (Sicily) is one of Shakespeares comedies which addresses some very serious social and cultural issues inherent in Renaissance (Elizabethan) society. The play focuses on the relationships and attitudes to marriage of two couples; the mature Beatrice and Benedick and the much younger Hero and Claudio. The couples are of noble rank. Benedick and Claudio are brother officers and noblemen, Lords of Padua and Florence respectively. Benedick is a mature and experienced man in his thirties whilst Claudio is barely out of his teenage years. Hero is the young and innocent daughter of Leonato the Governor of Messina, in whose villa the play is set, whilst Beatrice, his ward and niece is much older. Both couples are in search of love, for Hero and Claudio Shakespeare makes this very explicit whilst that of Beatrice and Benedick is rather more implicit. Firstly, the relationship between Claudio and Hero, both young, naà ¯Ã‚ ¿Ã‚ ½ve and impressionable individuals. Claudio is so infatuated with Hero at first sight that he immediately falls in love and wants to marry her. However he is shy and unsure of his own desires, he constantly seeks praise and reassurance from others and trusts Don Pedro to act as a kind of go between to help him secure Heros love. Hero a beautiful and demure young heroine is portrayed as a faithful and dutiful daughter obedient to her fathers wishes and lacking in independence; indeed she is on the receiving end of Claudios romantic speeches during Act 1 and says absolutely nothing in return. Claudio speaks convincingly of his love in verse. Their attitudes to marriage are somewhat different. For Claudio marriage is a financial matter as wealthy young women came with substantial dowries thus enabling a gentleman to provide a suitable lifestyle for his future family. A man was required to marry a woman of equal social standing. As Hero was the only child of Leonato, Claudio was also desirous of an additional sum by way of an added inheritance. Hero like most young noblewomen at that time was eager to please and simply wanted to secure a husband of equal or better social standing than themselves. Claudio being a Lord of Florence fitted the bill perfectly, being handsome and dashing was just a bonus. A womans job was primarily to run the household and produce male heirs to inherit their husbands title and fortune. As a conventional and dutiful daughter she was prepared to accept her fathers choice of partner. Here Shakespeare is alluding to the stereotypical young noble woman of the time when arranged marriages were accepted as the norm in upper class society. This scenario would appeal to contemporary audiences composed largely of working people who had paid a small sum to be entertained each afternoon. They would have enjoyed watching such upper class antics as a kind of the escapism from their rather dull and dreary lives. Indeed traditional love stories such as this had proved popular with audiences before in plays such as Romeo and Juliet. A modern audience maybe frustrated by Heros actions because today the sanctity of marriage is not as well respected and most people embrace the notion of sexual equality. Despite their apparent naivety, both Hero and Claudio have more complex sides to their characters which are reflected in their actions during the play. Claudio shows extreme jealousy when informed of Heros treachary in Act four. He is vengeful, jealous and impetuous as he immediately rejects Hero, refusing to marry her without even discussing the matter and calling her a rotten orange. Hero does nothing to defend herself when accused of this infidelity and accepts the scorn of others including her own father Leonato who rejects her immediately without question. Such actions illustrate the double standard regarding sexual relationships that existed in Renaissance times. Women were expected to maintain their purity and enter marriage as virgins, not to be so was regarded as a cardinal sin and would bring utter disgrace not only to herself but to her entire family who ran the risk of being permanently outcast from upper class society. This illustrates how vulnerable women in Renaissance times were to accusations of bad treatment. Claudio had to shun Hero in order to maintain his honour as an officer and a gentleman, being engaged to a loose woman would bring nothing but shame. Confidence is shown in Act four when Claudio willingly agrees to participate in a plot to bring Beatrice and Benedick together. However later in the play he is remorceful as he agrees without question to marry Leonatos niece. Depite her innocence and vulnerability Hero is sexually aware as she plots with Ursula to convince Beatrice that Benedick loves her. Nevertheless Hero often responds to a situations initiated by others; when she agrees with the Friars plan to win back Claudio and pretends to die, the deceitful nature of her character is revealed. Whilst Hero and Claudio represent the Elizabethan norm in marriage, the relationship between Beatrice and Benedick is more profound and less conventional for the time. At the start they play down and are cynical about the subject of love and marriage. Both characters are talkative, outspoken and full of wit; they hide their feelings for one another by engaging in a merry war (1. i. 56 ) of verbal sparring. This is illustrated in the first scene when Benedick says of Beatrice: Benedick: Well, you are a rare parrot-teacher. Beatrice: A bird of my tongue is better than a beast of yours. Benedick : I would my horse have the speed of your tongue, (1. i. 128-130) Benedick a mature and worldly wise character cannot make up his mind about marriage and privately believes he is unsuitable. His words are whilst witty are often shallow and destructive illustrated in the final line of the quote above Beatrice on the other hand a very clever, independent, strong and feisty female who is suspicious of men, scorns the institution of marriage, rejects men and rebels against the unequal status of women. In Act 4 she says O that I were a man for his sake! Or that I had any friend would be a man for my sake! I cannot be a man with wishing, therefore I die a woman with grieving(1V. i. 321-31) She defends at all costs her spinsterhood, being jealous of Hero she is afraid of becoming an old maid and remaining the dependent niece of Leonato. Beatrice is clearly unhappy with her current status in society. Whilst a modern emancipated audience would easily be able to identify with Beatrices complaints, a Shakespearean one would find her character both fascinating and outrageous. Nevertheless this controversial story line would add spice to the play and foster discussion and audience participation, thus making it an enjoyable and entertaining experience. In vowing never to marry, Benedick sets himself up for a fall, openly he is full of bravado for example when he opens up to Don Pedro; he constantly performs to the audience and other characters, by exaggerating everything. In Act 2 Scene he begs Don Pedro to send him away when Beatrice enters Will your grace command me any service to the worlds end ? I will go on the slightest errand now to the Antipodes. I will fetch a toothpicker now from the furthest inch of Asia; bring you the length of Prester Johns foot; fetch you a hair off the Great Chams beard; .. rather than hold three words conference with this harpy. ( 11. i. 246-254) When he hears that Beatrice is in love with him he promises to love her better, however he hides his deeper emotions until the latter stages of the play when he falls victim to a deception. He is totally unaware of the plot by Claudio and Don Pedro to bring Beatrice and himself together and believes every word he overhears in the garden during the second act. Similarly Beatrice is also unaware of Hero and Ursulas deception indicating the couples general gullibility. Like Claudio Benedick has a deeper side to his character such as when he agrees to Beatrices request to kill Claudio after he jilted Hero. As far as language is concerned Shakespeare uses both verse and prose. He uses verse to characterise Claudio and Hero and express deep emotion to make it sound convincing, a regular and rhythmic pattern is used. This is illustrated in the last scene when Claudio finally marries Hero: Claudio: Give me your hand before this holy friar. I am your husband if you like of me. Hero : And when I Livd , I was you other wife; And when you lovd , you were my other husband. ( V, iv, 58-61) Prose is chosen to represent the more serious interaction between Beatrice and Benedick. It is also more accessible to a largely uneducated audience who might have difficulty understanding the more complicated verse. Shakespeare also uses language to differentiate between the social classes. Noble well to do characters speak in flamboyant fancy language indicative of their importance and education whilst common barely educated characters such as Dogberry and Borachio speak in plane and simple and often inaccurate terms. For example Dogberry often gets his words completely wrong and makes ridiculous mistakes. In Act 3 Scene 3 he says Why, then, depart in peace, and let the child wake her with crying; for ewe that will not hear her lamb when it baes will never answer a calf when he bleats. (3.3.74 76). In conclusion the play illustrates a kind or irony. The young passionate relationship between Hero and Claudio based on shallow first appearances deepens. As Claudio matures he begins to appreciate Hero as a real person when he realises her innocence and finally marries her. Beatrice and Benedicks innate love is cemented, when in the final scene, they begin to realise the game they have been playing and see each other for who they really are. Benedick finally silences Beatrice with a kiss, and thus like all Shakespeares comedies the play ends in marriage between the two couples, allowing his audience to return home satisfied and in good spirit. BIBILOGRAPHY 1. Much Ado About Nothing William Shakespeare Arden (2001) 2. Much Ado About Nothing Film starring Emma Thompson and Kenneth Brannagh. 3. Much Ado About Nothing York Notes (1980) 4. Much Ado About Nothing Spark Notes 5. Internet www.gcseguide.co.uk

Teaching Children Respect Essay -- essays research papers

Teaching Children Respect Americans has placed too much responsibility on schools and teachers. Parents need to take command of the moral development of their children, starting with the issue of respect. Respect starts at an early age. You teach a child to say thank you, no thank you, and please. These are normal and common first steps to respect and are considered being manner able. Most parents expect there children to use these courteous phrases to them, their selves, the parent. Teachers and schools should not have to be responsible for teaching your child manners, common courtesy, nor respect. It is hard enough for teachers to maintain a learning curriculum on general studies let alone moral, ethics and values. Teachers must deal with these different personalities and attitudes everyday and it is quiet stressful. This type of behavior should be confronted at home before the child is of age to go to school and maintained throughout. The Parents should start demonstrating these ethics, morals, and values, by showing respect those around them, whether it is family, friends or neighbors. Here are a few comments from actual teachers from different background and different states, they have been directly quoted from the book â€Å"I am a Teacher† Marquis, Sachs (1991). Here is what they have to say about â€Å"Respect† and the role of a teacher: â€Å"I am tough as nails. But they know I love them†¦They don’t have to love me, but they do have to respect me. And have to respect themselves. They have to learn something that they cam take with them because they can’t take me with them, and they can’t take mom with them and they can’t take the neighbor with them. They can only take what’s inside their head. (Johanna Brown, M... ...ingle mother working two jobs, yet I always managed to try and teach my children to have respect for themselves and others. The teachers and school system can only support you and your child throughout their learning experience. Also, as a last note don’t leave it up to the daycare or babysitter to raise your child and teach morals, ethics, values and most of all respect. References Griffin, G. M.D. (1999). It takes a parent to raise a child. (pp. 82, 99-101) New York, Golden Books Publishing [Book] Marshall Marquis, D., Sachs, R. (1991) I am a teacher. (pp.24, 51, 115) (First Fireside Addition) New York, Simon & Schuster Publishing [Book] Baldrige, L. (1997) Lithia Baldrige’s More than manners: Raising kids to have kind manners and good hearts. (pp.67) Library of Congress Cataloging-In- Publication New York, Simon & Schuster Publishing [Book]

Racial Preference Essay

In this article, Whites Swim in Racial Preference, Tim Wise discusses the racial inequality in our society. As a whole, we want to believe that our culture is fair and just in racial terms. We would like to believe racial preference is a thing of the past, however, it is very much current. Discrimination has existed for decades but I believe that African-Americans got the bitter end of the stick. In the 1960’s, black people got treated like they weren’t even human beings. â€Å"A full time black male worker in 2003 makes less in real dollar terms than similar white men were earning in 1967.† (Wise, 2003) Obviously, the racial preference has not faded so much as society would like to believe. African-Americans struggled when it came to trying to take care of their family and becoming a citizen. The inequality seemed as if it was becoming norm in the 60’s. Blacks weren’t even given the chance to prove themselves, simply because their complexion was a little darker than whites. As stated in the article, whites have much more of an advantage when it comes to today’s culture. Whites are given more opportunities in life, which in return leads them to be more successful. Tim Wise used the example of University of Michigan providing 20 additional points to students with low-income families regardless of race. Seems fair, right? It seems fair until you total it all up and in the end whites are the ones with more points. It isn’t even given a second thought because whites were raised to believe that their accomplishments are because of their actions and not because they grew up in a system that was set up for them to achieve in. Yes, Affirmative Action happened, but in the end it still benefitted whites more than any other race. Races such as Arabs and Muslims get looked down upon ever since 9/11 and that lessens their success in society. Blacks get perceived as dangerous and reckless. Whites still have the upper leg in many things in society such as politics and jobs.

Smith S Home Food

Solution for case: Smith’s Home Foods. Question One Smith’s Country Ham has been operating for 25 years in North Carolina in the wholesale food division, targeting restaurants and fast food chains. In order to increase turnover and therefore revenue, Smith’s decides to introduce a new product line: Smith’s Home Food. A product line containing 11 packages sold to households and including all kinds of foods: meat, vegetables, fruits etc. lasting for a period of 4 months. The prices of these packages range from $655 to $1532 ($1000 on average).These packages require a freezer and thus Smith provided the sale of freezers for customers that didn’t own any. Also, it is highly important to mention that Smith gave all its customers the possibility of financing all of its goods; packages and freezers. Through this new division, Smith is not only selling food and freezers; it is actually providing its customers with high convenience! Buyers no longer have to run to the market to get any kind of foods, as Smith includes everything in the packages.Also, since they will be buying in large quantities they will be benefiting from lower prices, and will escape any rise in market prices during this 4 months duration. Question Two As for problems for this strategy, I think Smith’s should reconsider its sources for advertising in order to acquire higher profile customers that are more eligible for its financing options. It should also extend its product mix to include other packages with different duration (more and less than 4 months). Question Three P=$1000 COGS= 48%= $480 Delivery Charge= $30 Commission Cost= $125AVC= CPGS + Delivery + Commission= 480+30+125= $635 UCM= 1000-635= $365 Break even: Revenue= Total Cost Revenue= 1000 x Q Total Cost= TFC + TVC= (57,000/3) + AVC x Q (we divide 57,000 by 3 to get fixed cost for 4 months) 1000xQ= 19,000 + 635 x Q 365Q=19000 Q= 19000/365 Q=52 To break even, Smith’s must sell 52 packages e ach 4 month. Executive Summary; Smith’s Country Hams, a 25-year-old family business that focuses on wholesale meat products such a ham, bocon, and other pork products, sell to restaurants and fast-food operations in eastern North Carolina.Smith’s family business has a service that provides home-delivered meats, vegetables, and fruits should be in considerable demand and providing new sales for its business. Smith’s Home Foods is going to be the way of the dogs. The current marketing environment would allude to this company has the potential to be market nicher and local geographic market leader with a high share of the market and high growth. Meanwhile, his business is getting an excessive minimal share and less than minimal growth. The company is supposed to bring a new vision for its marketing mix.Company should spend much performance in dynamic marketing communication strategy and an effective advertising budget to protect further loss of revenue. Purchasing food through a home food service saves consumers money. Because consumers buy in large quantities, they receive lower prices, and they escape any price increase that occur during the four month period covered by their food package. Making fewer trips to the store also helps customers avoid expensive impulse purchases. Current Marketing Situation;Smith Home foods has employed a product concept approach to business that would suggest that company believes consumers will favor products that offer the most quality, performance and that the company ought to engage its energy to making continuous improvements in the product. Smith Home Foods uses two important marketing techniques. a) Mass marketing techniques-mass producing, mass distributing, and mass promoting about the same product in about the same way to all consumers. b) Personal techniques by the Smith’s family business force the purpose of making sales and building customer relationship.The company location’s makes it the geographic market leader in the business with virtually no competition. The psychographics segmentation of target market would suggest that customers seeking this product a busy in their careers or social activities and interested in all types of time saving opportunities. Strengths, Weaknesses Threats and Opportunity Analyses; The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market.The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products. The strategy of the company’s in the market involving a poor marketing mix strategy, a poor integrated marketing communication strategic plan and service strategy with no experience. There is no evidence of feedback mechanism to insure customer satisfaction or to encourage company loyalty through sustained company-custome r relationships.Company has no local competition and the company has an opportunity to establish itself as the market leader nicher for the product that is offering. Threats to company are also numerous. Business can damage the reputation of the parent corp. The company has too much financial liability for contrasts that are not honored by customers. Objectives and Issues; The company does not have a sure mission and is engaged in the wrong type of marketing philosophy. The company need develop a mission. The company does not have a power evidence information system. This is virtually taking shots n the dark and hoping to hits something. The company has to create developing a research plan as soon as possible. In the light of target market, The Company has a poor knowledge. The company is supposed to engage in effective market targeting by selecting market segments and to insure a competitive advantage. Sales management is not well developed. The company should develop a system for recruiting, selecting, training, supervising and evaluating the sales team. Questions and Answers; 1-  Ã‚  Ã‚  Ã‚  Ã‚   Outline Smith’s Home Foods` marketing strategy. What is Smith’s Home Food really selling?The company’s cash cow product is pork that are produced and sold wholesale to restaurants and fast food operations throughout eastern North Carolina. The company has a small sales force that is engaged in apparently one time, face to face selling of product and services written agreements but limited activity regarding customer relationship building. The company engaged in product bundle pricing by including products form external sources to make their service more appealing and convenient the potential new market segment. The additional products include other brand-name food products as well as freezers in which to store the frozen goods. –  Ã‚  Ã‚  Ã‚  Ã‚   What problems, if any, do you see with each element of the strategy? Firs of all, The C ompany have not a power sure mission or any information that would suggest there was a formal setting of goals and objectives by the company. Second, there is no indication that any marketing research was conducted to either identify the need or the target segment of population. 3-  Ã‚  Ã‚  Ã‚  Ã‚   According to diagram and the amount of package number, to buy 11 Food, 13 pounds per week, 4-5 minimum freezer size , 4-5 Family size is the price of 958.These amounts are more convenient that the others for the company foods packages. 4-  Ã‚  Ã‚  Ã‚  Ã‚   Based your analysis, what steps would you recommend that Christy take improve her marketing strategy and Smith’s performance? First, Christy is supposed to re-evaluate the needs, wants and demands of those members with buying power in the company’s geographic area of service delivery. This contribute the company with more a factual evaluation of whether or not the product she is making has a true growth potential. The company should modify and develop and advertising strategy to using the right

Cross Cultural Studies Essays - Cultural Geography, Free Essays

Cross Cultural Studies Essays - Cultural Geography, Free Essays Cross Cultural Studies Question: What is the value of making cross-cultural comparisons? (Miller, Pg#11: 1999) Cultural anthropology encompasses all aspects of human beliefs, behaviors and ideas. What would the world be like without any knowledge of other cultures? Anthropologists study different cultures to be more understanding and accepting, more appreciative and to enrich our own culture. What is the real problem with the Ku Klux Klan? Perhaps, if they took the time to understand the African-American and Jewish cultures, for example, they would be more accepting of the diversity. Hundreds of years of cultural imperialism has evolved into a legion of hate. Emic studies put the researcher in the middle of the culture, free to interact and discover a new life style. After a few months or even a year in a different culture, one has a better understanding of the lifestyle, and understanding leads to acceptance. Once people, especially powerful political leaders, learn cultural relativism war will be a practice of the past and only discussed in history classes. Another reason for cross-cultural comparison is to make us more appreciative of our own culture and environment. For example, members of the Peace Corp volunteer months to years of their lives to live and help in third world countries. They may not be there with the purpose of studying culture, however, living among the people and having to adapt to their way of life gives them a first-hand experience of a third world life. Seeing the way life is without any luxuries make us realize how convenient our lives are. Plentiful amounts of food, clean water, stable shelter and adequate clothing are just a few of the many luxuries that our culture sees as essentials. Many volunteers return from the Peace Corp and adopt a new way of life; much less extravagant than the one they led before. Finally, we study other cultures to enrich our own. Where would Canadian culture be without the influence of the French, Italian, Chinese, and all the other cultures that form the cultural mosaic that defines Canada? Without the mixture of cultures in our country, we would still be eating meat and potatoes for every meal. The cultural blend that has come together to make up Canada, but yet retain their own individualities, work together to make a hybrid culture created from the best of all that are combined. In conclusion, we see that without cross-cultural comparisons life would be boring and monotonous. Learning about other cultures makes us more understanding, accepting, and appreciative of the diversity. No more war, no more racism and no more ethnic cleansing once ethnocentrism and cultural imperialism are abolished. Cultural diversity is the spice of life.

Make Spanish Your Browser Preference

Make Spanish Your Browser Preference Are there are some websites that are made in more than one language. Is there a way you can make them automatically appear in Spanish rather than English when you go to them? How to Set up Your Browser to a Spanish Default It is usually fairly easy, especially if your system is less than three or four years old. Here are the methods you can use with the most popular browsers. All of these have been tested with Microsoft Windows 7 and/or the Maverick Meerkat (10.10) Ubuntu distribution of Linux. Approaches here are likely to be similar with earlier versions of the software or with other operating systems: Microsoft Internet Explorer: Select the Tools menu on the upper-right of the page. Under the General tab, click on the Languages button near the bottom. Add Spanish, and move it to the top of the list. Mozilla Firefox: Click on Edit near the top of the screen and select Preferences. Select Content from the menu, then pick Choose next to Languages. Add Spanish and move it to the top of the list. Google Chrome: Click on the tools icon (a wrench) on the upper-right of the page, then select Preferences. Select the Under the Hood tab, then Change font and language settings under Web Content. Select the Languages tab, then add Spanish to the list and move it to the top. Apple Safari: Safari is designed to use the language that the operating system has as its preference, so to change the browsers preferred language you end up changing the language of your computer menus and possibly the menus of other applications as well. An explanation of this is beyond the scope of this article; various hacks of Safari also are possible. Opera: Click on the Tools menu and then Preferences. Then go to Select your preferred language at the bottom of the General tab. Add Spanish to the list and move it to the top. Other browsers: If youre using a browser not listed above on a desktop system, you generally can find a language setting by selecting Preferences and/or Tools. Mobile browsers, however, generally rely on the system settings, and you may not be able to change the preferred language of the browser without also changing the preferred language of your entire system. Try Your Preferences To see if your change in language preferences has worked, simply go to a site that offers content in multiple languages based on browser settings. Popular ones include the Google and Bing search engines. If your changes worked, the home page (and search results if youre testing on a search engine) should appear in Spanish. Note that this change works only with sites that recognize your browser configuration and act accordingly. For other multilanguage sites, which usually display in English or the main language of the home country by default, youll have to pick the Spanish-language version from the menus on the site.

Bsiness statistic assignment Example | Topics and Well Written Essays - 1250 words

Bsiness statistic - Assignment Example For example, when the factors that are contributing most to the overhead costs are known, it becomes easy to control such costs. This report will involve analysis of different variables that are believed to affect overhead costs, including number of setups, machines hours and labour hours. Some of the methods of analysis that will be used include descriptive statistics, regression analysis, and use of histograms and graphs. Section A - characteristics of all the variables Calculating measures of location (averages) and dispersion (variation) N Mean Std. Deviation Variance Overhead costs 24 172.79 17.939 321.824 Direct Labour hours 24 1134.67 64.629 4176.928 Machine hours 24 1402.58 213.135 45426.514 No. of setups 24 201.42 13.990 195.732 Valid N (listwise) 24 Table 2: descriptive statistics (averages and variation) Using all 24 months’ data to construct a frequency distribution and histogram for the machine hours Machine Hours Frequency 1000 0 1100 5 1100 0 1200 1 1200 0 1300 2 1300 0 1400 4 1500 3 1600 6 1700 2 1800 1 Table 2: Frequency Distribution Table Figure 1: Histogram for the machine hours Estimating the median and other descriptive statistics for the machine hours Column1 Mean 1402.583 Standard Error 43.50599 Median 1428 Mode 1300 Standard Deviation 213.135 Sample Variance 45426.51 Kurtosis -0.97697 Skewness -0.22011 Range 710 Minimum 1060 Maximum 1770 Sum 33662 Count 24 Table 3: Median and Other Descriptive Statistics for machine hrs A brief Report Determination of descriptive statistics is very essential in decision-making regarding cost. Among the four variables, the highest level of dispersion was reported in machine hours, as shown by the standard deviation and variance, implying that use of machines is likely to significantly affect variations in overhead cost. Number of set ups have the least dispersion, possibly meaning that this variable may not significantly cause cost variation (Table 2). Table 2 shows the grouped frequency histogram for the machine hours, where it is evident that most of the hours lie between 1001 to 1100 and 1501 to1600. The shape of the histogram exhibits a bimodal distribution or rather it has two peaks. This is a problem that results from stratification and it means that the data could have originated from two different sources. It is, therefore, important to identify these sources and analyse the data separately if appropriate. Figure 3 shows the descriptive statistics for the machine hours. The minimum and the maximum values are very useful in quickly identifying the range between which hours fall, which in this case is 1060(min) and 1770(max). The standard error gives the extent to which the distribution is exposed to sample error, which in this case amounts to 43.5 (Mann, 1995). Section B Graphs and analysis of the linear relationships in the variables related to the overhead costs. Figure 2: OH costs vs. direct labour hours Figure 2: Overheads costs are directly related to the direct l abour hours, which means that an increase in direct labour hours leads to an increase in overhead costs. The equation y=2.5352x +

Ideological Criticism on Documentary film Catfish Research Paper

Ideological Criticism on Documentary film Catfish - Research Paper Example As the story unfolds, one is able to find that the profile used is fake and the reality which is found by the end of the story is evident (Joost, Schulman, 2010). This particular artifact defines the controversies surrounding the trends on Facebook and the complexities which are associated with the cultural and societal beliefs with Facebook. The documentary becomes a reflection of the culture and the current questions that are associated with building an online reputation. This paper contends that the acceleration and pervasiveness of technology has led to a system of mis-communication in which a cultural climate based on deception and dependency has manifested itself. However, the documentary isn’t important to explore only because of the complexities now in society with technology. The debates about the reality of this documentary as well as whether it is an artifact used only to idolize today’s trends further show that the cultural climate is growing into one based on technologies and the false representations associated with this. Catfish and Portrayals from Technology The concept of â€Å"Catfish† is one which can first be explored through the concepts of online interaction and the way in which individuals portray themselves within the world. Whether this documentary holds truth or not, there are questions related to the strong response from society. A response which is noted by most reviewing the film is that the interaction between the two having the relationship over Facebook seems genuine. This is important to note as it creates a commentary about society and how the social participation is now leading into a world where technology and factors based on relationships through the computer are accepted and acted upon continuously. The relationship is essential to understanding the power of social networks as well as the belief in connection which is created when using technology (Geoghegan, 2011). The amount of time spent in the film with the long distance relationship without the meeting is one which is acceptable and which most would apply as applicable to the way in which most relate to technology in the present day (Kirk, 2010). Another exploration about the use of Facebook and the social participation occurring is based on the ease of use with most, specifically with using and manipulating technology. The woman who is able to change her appearance, demeanor and the persona which she carries is consistent through the entire movie, even though it becomes fake. What is as important is with the capturing of the film. When speaking with the film makers, they state first that there was never intention to make this into a film; however, the diary of events was easy to record and keep consistent. When things started to turn was when the filming was able to become a main part of the documentary. This shows that the combination of social interactions and technology is continuing to emerge with a natural culture whic h is based on the simple to use and growing technology as a component of the culture (Mullen, 2010). The simplistic use of technology and the application used for social interactions is not only growing because of the ideas of culture and the ability to create a change in lifestyle from simple technology. Another important component is the establishment of technology and social interactions as an element of popular culture, as opposed to being a marginalized group of individuals

Research proposal Essay Example | Topics and Well Written Essays - 2000 words - 5

Research proposal - Essay Example The Ebola epidemic provides an example of the impact of infectious diseases on public health (Soule, Memish, & Malani, 2012). Other highly infectious diseases, such as the H1N1 Swine Flu and SARS virus also pose a risk to public health because they can spread very quickly. The epidemic indicated that the world is unprepared with regard to handling highly infectious diseases properly. The other issue with regard to the infectious diseases is that the world has become borderless as people can travel from one corner the world to the other within 24 hours; thus, they can aid the spread of communicable diseases. Considering that some of these viruses inhabit the human body for a long period before the manifestation of symptoms, it is possible that individuals can carry and infect others with the viruses as they travel. As a result, new outbreaks are likely to be reported in different parts of the world making any prevention strategies difficult. According to the World Health Organization (2006), such infections can easily lead to pandemics killing millions of people throughout the world within a very short time. The only advantage of infections such as Ebola is that the transmission of the virus from the infected person to the healthy person does not start until the symptoms are manifest. However, some of the viruses are lethal, and the transmission from an infected to a healthy person occurs within minutes. Examples include the SARS and the H1N1 Swine Flu viruses, which are transmitted prior to the manifestation of the symptoms (Kocik, Janiak, & Negut, 2012). It is therefore important to d etermine the level of preparedness of the health care professionals with to the handling of infectious diseases. Furthermore, the level of preparedness of the health care sectors in handling infectious diseases determines the morbidity and mortality rates of

Impact of E-Technology on E-Learning

Impact of E-Technology on E-Learning Table of Contents (Jump to) Introduction Application Core Technology Competitors and Market data Future trends and Conclusion References and Bibliography Introduction The term Electronic-Technology (Also referred to Information Communication Technology) or E-Technology originates from the fact that most of these technologies are electronically facilitated. E-Technology has become a commonplace entity in all aspects of life (Carr, 2003). Across the past twenty years the use of E-Technology has fundamentally changed the practices and procedures of nearly all forms of endeavour within business and governance (Oliver, 2002). Every organisation is looking to use the numerous advantages offered by these new evolving technologies and enhance their organisational prospects, be it business houses (E-commerce), banks (E-banking), educational institutions (E-learning, E-Training) etc. For the purpose of this report we will concentrate on the educational use of E-technology in the form of E-Learning. People have always had a need to learn from people who aren’t in their immediate vicinity (Dede, 1995). In the early days, for example, guilds provided opportunities to be trained by skillful teachers and learn from experts. People traveled great distances to learn from the best. Today’s technologies allow us to do similar sharing but at a distance. Early models of such learning were known as correspondence study and were text-based because books and paper were the technology that was available at the time. As technologies change and expand, the options for learning expand with them. Because of the ongoing technological evolution and progress, it can and will be harnessed for learning. These new technologies that can be used for learning purposes are collectively better know as E-Learning technologies. There seems to be no agreement on a unified view on the definition of e-learning as per the literature. The author of this report will use the definition of e-learning as proposed by NCSA: â€Å"E-learning is the acquisition and use of knowledge distributed and facilitated primarily by electronic means. This form of learning currently depends on networks and computers but will likely evolve into systems consisting of a variety of channels (e.g., wireless, satellite), and technologies (e.g., cellular phones, PDA’s) as they are developed and adopted. E-learning can take the form of courses as well as modules and smaller learning objects. E-learning may incorporate synchronous or asynchronous access and may be distributed geographically with varied limits of time.† (NCSA, 2000) Applications A growing body of research supports that E-learning technologies, if appropriately used in the classroom, may allow students to create knowledge in a creative way by giving them opportunities to explore, interact, problem solve, and collaborate (Clarkson et al, 1999). Kirschner and Selinger (2003. p.6) elaborates by mentioning that these technologies offer the potential to: meet the learning needs of individual students; to promote equality of opportunity; to offer high-quality learning materials; and to increase self-efficacy and independence of learning amongst students of all ages. In the U.K., the Department of Education and Employment (DfEE) now known as Department for Education and Skills (DfES), believes that ICT can provide new levels of learning support and mentioned that: â€Å"We believe the ambitious and imaginative use of technology will be a central element in improving personalisation and choice across the system† (DfES, 2004, p.88). Some of the widely used appl ications of E-Technology in the form E-Learning in an educational setting are given below. Data – logging and Graphing: In data-logging activities, learners need only to make decisions about what parameter to measure, in a suitably designed experiment, and to select the appro ­priate sensor, to be able to record high-quality data. Bartons (1997) comparative study of graphing using computer and non-computer methods has highlighted the flexibility afforded by the computer approach. Real-time plotting has time advantages over manual methods, in particular in encourag ­ing pupils to focus on trends and patterns rather than individual data items. Spreadsheets and other types of software that provide graphing facilities enable pupils to explore the presentation of data in different graphical forms, and to look for trends and patterns in data. Obtaining and transmitting knowledge: The facility of computers to archive large quantities of information and to permit its ready retrieval was of potential educational benefit for conveying knowledge. Software that is designed to exploit these properties includes multimedia resources such as CD-ROM (O’Bannon, 1997) and web-based materials accessed through internet browsers . Presenting and reporting: The presentational tools provided by word processing, desktop publishing, web-based and other specialized presentation software offer pupils powerful tools for presenting and sharing their ideas with others. As well as deciding what information they may wish to report, pupils can decide on styles and formats for presenting their ideas. This allows for a degree of creativity and exploration in the search for the most appropriate and effective format. We believe that the creative processes involved in producing reports and presentations help pupils to develop and secure their understanding of science. Core Technology E-learning technologies are available in a variety of types and forms. Electronic learning has existed before the Internet came into existence. It was known as computer-based training (CBT), where training materials, some were even interactive, were stored in floppy disks and later in CD-ROMs (Schittek et al, 2001). The CD-ROM version still exists today. The current Web-based form of E-learning is merely an enhanced version, capitalising on the latest computer technologies to incorporate the capability of multimedia and global accessibility of the Web. The technologies could include hardware (e.g. computers and other devices); software applications; and connectivity (e.g. access to the internet, local networking infrastructure and video conferencing) (Toomey, 2001). The capacity of these new technologies to support learning in a creative way through experience of simulations, problem solving, investigating and handling information is considerable. With E-Learning, there is opportunity for high level interaction among students, the lecturers and the computer-mediated material. Teaching is flexible because as it can be conducted synchronously or asynchronously, contact is dynamic and can be as variable as the student or the lecturer desires and communication can take place through a variety of modes, such as email, chat, bulletin boards, etc all facilitated by the computer this can be viewed as distributed learning. It is general knowledge that the most widely used of the E-learning tools in the education sector is electronic communication tool (Email). Academic teaching staffs are making themselves available for 24 through the use of email and bulletin boards. Bates (2000) notes that the use of electronic communication for most lecturers actually increases their contact with students, which can be very beneficial for the students. Lecture notes and other teaching resources are placed on the internet for students to access, and linking useful web sites to these resources enables students to navigate through relevant resources. Academic staff also employs published classroom resources that are directly linked to the internet. Learning or Course management systems are used to create an online environment which houses a multitude of resources – such as course outlines, listed resources, internal email, bulletin boards, discussion forums, synchronous communication and so on. Presentation soft ware’s (PowerPoint etc) are also being widely used to enhance classroom teaching. Compared to preparing a â€Å"Chalk and talk† lecture, the preparation of appropriate presentation software requires more time although it may save time in comparison to preparation of detailed overhead transparencies. However, if one has to concur on a single technology that has resulted in the exponential growth of E-learning, it has to be the internet. The World Wide Web has made it possible for people to access primary sources of information on demand. Mastery of this tool has become essential in order to gain access to an ever-growing body of recent and up-to-date knowledge available electronically. The rate of job change has also caused a rethinking of the skills required for lifelong learning, such as skilful use of ICT. The potential is there for these new technologies to attract a more competitive market, thus making the institution a more financial and viable entity (Bates, 2000). Competitors and Market Data Government along with Industry leaders have identified the potential of E-Learning and this is clearly evident from the amount of investment made governments and the companies. For example the UK government has, â€Å"Programmes to invest an additional  £81m over three years awarded from HEFCE and HEFCW have been earmarked to support central objectives of the DfES’s E-strategy, the Science and Innovation Investment Framework: 2004 – 2014, and ‘Reaching Higher’, the Welsh Assembly Government’s strategy for the higher education sector† (JISC, 2006). The following figure shows the amount that has been set aside for E-learning which is an around 20% increase from the previous investment. The industry is not left far behind either. Organisations view learning increasingly as a competitive advantage rather than just another cost factor (Urdan Weggen, 2000). The industry is to a greater extent divided in two major groups. One that provides centralised learning management systems (LMS) with the most commonly used applications and the other group of companies are the ones who provide bespoke E-learning systems as per the requirements of their clients. The ability to sustain and compete in this growingly competitive market is evident from the increasing number of mergers that we have seen in the past few years especially in the LMS sector. The following table shows a recent market state after the mergers and comprise of the big players in the LMS or E-learning sector. Even though the bespoke E-learning market is growing every day the companies are not as big as the LMS vendors. However, this is a positive sign and it enables small sized organisations to integrate affordable E-Learning solution into their business provided by these companies rather then the ones provided by the LMS vendors which are hugely expensive. Commercial and social impact There is absolutely no doubt that these E-Learning technologies are having a massive impact at commercial as well as social level. Some of them are mentioned below: Online Social Communities – The asynchronous and synchronous communication ability of E-Learning systems has enabled institutions to cater for a variety of users by removing the barriers of time and distance. Users who are normally geographically disadvantaged have access to a variety of educational resources not usually at their disposal (Bates, 2000). This, in a way has lead to the evolution of online social networks (‘Myspace’, ‘second life’ etc). These networks are having an enormous social impact on the society in a positive way to a greater extent. Social networks are playing a instrumental role in learning environments as a major conduit of resource and knowledge exchanges (Cho, Stefanone, Gay, 2002) and as a source of social support and socialisation for distributed learners (Haythornthwaite, 2002). There are abundant discussions emphasising the value and the impact of social networks in the studies of organisational learning (Nahapiet Ghosh al, 1998), knowledge management (Cohen Prusak, 2001), and distance learning (Haythornthwaite, 2002). Pedagogical Improvement and staff renewal – Teaching staff are able to preset information using a variety of tools in order to better relate to the content to the concrete realities of a given field of study. Innovative hands-on learning experiences are also made possible for students through computer simulation software. Asynchronous communication technologies are used outside the classroom to enrich classroom learning through discussion groups, mentoring and coaching (Burg Thomas, 1998). The challenge of teaching with ICT has led to revitalizing teaching practice for academic staff (Bates, 2000). Cost-effectiveness – According to Chute, Thompson and Hancock (1999) the potential financial savings associated with E-learning can be significant when compared to traditional methods. E-Learning can improve the cost-effectiveness of the operation of educational institutions in variety of ways. One way is by the ability to reach different students and in greater numbers. Academic teaching staff can be freed from many routine activities by replacing certain activities with appropriate technology (Deden Carter, 1996). Leading firms such as CISCO, Motorola, IBM and Ford are already reaping benefits associated with E-learning with some of them having cutting costs in the range of a whooping 30 to 50 percent (Greengard, 1999). Future Trends and Bibliography Although the growth of E-Learning is considerable there are those who are sceptical about its potential. Cuban (2001) argues that although governments are spending substantial sums of money to develop and implement educational policy to fund E-learning; research reveals that these new technologies are often oversold and underused (Cuban 2001, cited in Kirschner and Wopereis 2003). Also, with respect to E-Learning being a driving force behind educational innovation and reform, research indicates that the role of E-Learning is not as profound as one would expect (Kirschner and Wopereis 2003, p. 107). This may be because ICT is too often used as a modern and efficient substitute for existing learning and teaching materials and seldom as a vehicle for innovation and transformation of education (Kirschner et al 1995, cited in Kirschner and Wopereis 2003, p. 107). This has prompted the government to shift its attention from technology to pedagogy as shown below. Whether or not someone is keen on using technology for learning, the fact is that it’s here to stay. Technology has become an essential way to handle the education, training, and retraining needs of an expanding knowledge society. According to a recent report on job skills, 50 percent of all employee skills become outdated in three to five years. In addition, experts say the percentage of jobs that fit into the category of â€Å"knowledge workers† is rapidly increasing (Moe Blodgett, 2000). Even jobs that were traditionally thought to require fewer skills, such as retail sales, now commonly require computer skills and the ability to keep pace with product changes. Many blue-collar workers regularly use computers and databases in their work. We simply don’t have the capacity to support today’s educational and training needs by using traditional methods alone. References Barton, R. (1997). ‘Computer aided graphing: a comparative study.’ Journal of Information Technology for teacher education. 6(1), 59-72. Bates, A. W. (2000). Managing technological change Strategies for college and university leaders. San Fransisco: Jossey Bass. Burg, Jennifer J., and Thomas, Stan J. Computers Across Campus. Communications of the ACM 41, 1 (Jan. 1998), 22-25. Carr, N.G., (2003). IT doesn’t matter. Harvard Business Review cited by McCredie, J., 2003. Does IT matter to higher education? Educause Review 38 (6), 14–22. Cho, H. Stefanone, M. and Gay, G. (2002), Social information sharing in a CSCL community, Proceedings of 2002 ACM CSCL conference, Lawrence Elbaum Associates, Boulder, USA (2002), pp. 43–53 Chute, A,G., Thompson, M. M., Hancock, B W. (1999). The McGraw-Hill handbook of distance learning. New York: McGraw-Hill. Clarkson P, Dunbar A, and Toomey R (1999) Whole School Reform and the use of ICT. An evaluation of the Navigator Schools Project (Cited in Toomey R (2001) Information and Communication Technology for Teaching and Learning. Schooling Issues Digest 2. Canberra: Department of Education, Training and Youth Affairs.) Cohen, D. and Prusak, L. (2001) In good company: how social capital makes organisations work, Harvard Business Press, MA, Boston (2001). Dede, C (1995). The Transformation of Distance Education to Distributed Learning. [Online] Available http://www.hbg.psu.edu/bsed/intro/docs/distlearn/ [Accessed on 06/02/2007] Deden, A. Carter, V. (1996). Using technology to enhance students skills. New Directions for Higher Education, 96, 81-92. DfES (2003) ‘Fulfilling the Potential’ Transforming teaching and learning through ICT in schools, available at http://www.dfes.gov.uk DfES (2004), Five Year Strategy for Children and Learners, July 2004. http://www.dfes.gov.uk/publications/5yearstrategy/docs/DfES5Yearstrategy1.rtf DfFE (1998) Teaching: High Status. High Standards. Requirements for courses of Initial Teacher Training. Annex B: Initial Teacher Training National Curriculum for the use of Information and. Communications Technology in Subject Teaching (quoted in Pachier N (1999) Theories of Learning and ICT in Leask M and Pachler N (eci) (i 999) Learning to Teach using ICT in the Secondary school New York: Routledge. Greengard, S. (1999). Web-based training yields maximum returns. Workforce, 78(2), 95-96. Haythornthwaite, C. (2002) Building social networks via computer networks: Creating and sustaining distributed learning communities. In: K.A. Renninger and W. Shumar, Editors, Building virtual communities: learning and change in cyberspace, Cambridge University Press, Cambridge (2002), pp. 159–190. JISC, (2006), Annual Review of Joint Information Systems Committee, UK, Available at http://www.jisc.ac.uk/publications/publications/pub_ar06.aspx [Accessed on 07/02/07] Kirschner P and Selingcr M (2003) The state of affairs of Teacher education with respect to Information and Communication Technology Technology Pedagogy and Education 12 / J / pp. 5-1 Kirschner P, Hermans H J and De Wolf H C (1995) Onderwijsvernieuwing en Informatie Technologie (Educational Reform and Information Technology) (Cited in Kirschner P and Wopereis I (2003) Mind tools for teacher communities: a European perspective Technology Pedagogy and Education 12 (I) pp. 105-124. NCSA (2000), e-learning – A review of literature, National Center for Supercomputing Applications, Available at learning.ncsa.uiuc.edu/papers/elearnlit.pdf, [Accessed on 08/02/07] OBannon, B. (1997) CD-Rom Integration peaks student interest in inquiry Computers in the Schools 13 (3/4) pp. 127-134. Oliver, R. (2002). The role of ICT in higher education for the 21st century: ICT as a change agent for education. Available online at: http://elrond.scam.ecu.edu.au/oliver/2002/he21.pdf. Accessed [08/02/07] Schittek M, Mattheos N, Lyon HC, Attstrom R. (2001) Computer assisted learning. A review. Eur J Dent Educ. 2001 Aug;5(3):93-100. Toomey, R. (2001). Information and Communication Technology for Teaching and Learning. Schooling Issues Digest 2. Canberra: Department of Education, Training and Youth Affairs. Urdan, T. A., Weggen C. C. (2000). Corporate e-learning: Exploring a new frontier. WR Hambrecht Co.